Three hundred and ninety-nine kronor. That's the full price of the Simple Start Kit, and it's worth being precise about what that actually gets you, because "starter kit" language usually hides a catch.
Inside the box: one power cord and two modules, all part of Moduel's click-together connector system. No tools, no electrician, no drilling. You plug the cord in, click the first module on, click the second on next to it, and you have two working, individually switchable outlets where you used to have one plug socket. That's the whole system in miniature β it's the same connector technology as every other Moduel kit, just at the smallest useful size.
Here's the honest comparison. Buy an ordinary two-way adaptor and you get two sockets and nothing else β no way to add capacity later without buying another adaptor and starting a new pile of plastic behind your desk. Buy the individual Moduel parts separately β a Power Cord Px plus two Outlet Modules β and you'll spend more than 399 kr for exactly the same physical result, because the kit price is built to be the cheaper way in. The Simple Start KitΒ isn't a stripped-down trial version of the real product. It's the real product, sized for one person's desk or one corner of a room.
What you can add later, without replacing anything: more Outlet Modules if you need more sockets in the same run. A Smart Matter Control Module if you want app control and energy monitoring on that circuit. A USB-C Module for device charging without a separate charger block. An End Cap to finish a run neatly, or a Wall Mount if you'd rather it sat flush against the wall than trailed across the floor. Every one of these clicks onto the same cord β you're never buying a second system, only extending the first one.
Who should skip the Simple Start Kit and go straight to the Start Kit Schuko (549 kr) or Start Kit Smart Schuko (699 kr) instead: anyone who already knows they want four or more outlets, anyone replacing an IKEA Γ SKVΓDER extension lead directly (the Schuko kits are sized to match), and anyone who wants energy monitoring and app control from day one rather than adding it in a second purchase. The Simple Start Kit earns its price by being the smallest honest entry point β if you already know you need more, buying the bigger kit once is cheaper than buying small twice.
For most people replacing a single overloaded socket or setting up one new corner of a room, 399 kr and two modules is the whole job. Add more exactly when you need to, and never earlier.