Most people find Moduel one module at a time. A two-output module here, a USB-C module there, a power cord when the old one frays. It feels like the careful way to buy — spend only on what you need, add more later.
Then you add it up.
Let's do exactly that, with the three modules and some cables our customers buy most often:
Outlet Module O1-1 (1-output Schuko) — 99 SEK
Outlet Module O1-2 (2-output Schuko) — 129 SEK
USB-C Module F2 30W PD — 249 SEK
Power Cord Px Schuko Plug — 109 SEK
Extension Cord Cx — 99 SEK
Total: 685 SEK.

The Start Kit Schuko is 549 SEK. It contains the equivalent capability, plus the housing and the cabling to connect and accessories to fix it all — and it arrives as one matched set rather than three separate deliveries. Buying the parts individually costs more and gives you less.
That is the whole argument, and it holds at every tier.
What a kit gives you that loose parts don't
Matched colours. Buy modules one at a time and you eventually end up with a white module beside a grey one because that was what was in stock the week you ordered. A kit ships in a single colour, chosen once.
The right cord lengths. Modules on their own don't solve the reach problem. A kit includes the cord that actually gets from your socket to where you need power, so nothing is left hanging or stretched.

A system rather than a drawer. This is the real difference. Loose parts accumulate into a box of adapters you rummage through. A kit is a starting point you extend — add a module when you need one, and it clicks onto what you already own. Everything Moduel makes fits everything else Moduel makes, but that only pays off if you started from a base rather than a pile.
No electrician, no rewiring. Every kit clicks together by hand in under a minute. There is nothing to install and nothing to certify. If you can plug in a lamp, you can build this.
Which kit should you actually buy?
Simple Start Kit — 399 SEK
The entry point. A complete working system at barely more than the price of two loose modules. Choose this if you want to fix one specific spot — a bedside table, a desk, a kitchen counter — and see how the system feels before committing further.
Start Kit Schuko — 549 SEK
The one we recommend for most people, and the best value in the range. It covers a full room, it is in stock in white, grey and black, and it is the natural base to extend from. If you are choosing between the three tiers and don't want to think about it, choose this one.
Start Kit Smart Schuko — 699 SEK
Everything in the Start Kit Schuko plus app control, so you can switch outlets on and off from your phone and set schedules. Choose this if you already run a smart home, or if you know you'll want to automate something later. Currently shipping in white.
The honest summary
If you are buying two modules or fewer, buy the modules. If you are buying three or more — and most people eventually do — a kit costs less and works better. The arithmetic doesn't leave much room for argument.
Start with the kit: moduel.com/collections/frontpage
New customers get 20% off their first order. Free shipping over 600 SEK in Sweden and 70 € in the EU.