Let's be honest about the maths first. A decent ordinary power strip costs 150–300 kr and does exactly one job: it gives you more sockets in one spot. A Moduel Start Kit starts at 399 kr. If you just need one socket behind a desk that never moves, the cheap strip is the right answer — buy it, and don't feel talked out of it.
But most homes don't have one fixed problem. They have a moving one: a new lamp here, a router there, a laptop charger that migrates between rooms. An ordinary strip solves today's layout and breaks the moment your layout changes — you either live with a permanent extension cord snaking across the floor, or you buy a second strip and start again.
A modular system is built around the fact that your needs change. Every Moduel module clicks together in any order, so you start with what you need today and add outlets, USB-C charging or smart control later — without replacing anything you already bought. If one part ever fails, you replace that part, not the whole strip. And because it's designed to wall-mount, the clutter comes off the floor permanently instead of getting shuffled around.
Here's what the money actually buys, side by side:
Ordinary strip | Simple Start Kit | Start Kit Schuko | Start Kit Smart Schuko |
| Price | 150–300 kr | 399 kr | 549 kr | 699 kr |
| Expandable | No | Yes | Yes | Yes |
| Replaceable parts | No | Yes | Yes | Yes |
| Wall-mountable | Rarely | Yes | Yes | Yes |
| Smart/Matter control | No | No | No | Yes |
The Simple Start Kit (399 kr) is the lowest-friction way in — it's the same modular system, just without the smart control module, and it's the cheapest way to find out whether modular is right for you. The Start Kit Schuko (549 kr) is the standard build most households land on. The Start Kit Smart Schuko (699 kr) adds Matter-based smart control, so the system talks to the rest of your smart home setup, including IKEA's ÅSKVÄDER range.
Who should skip this and buy the ordinary strip: if you have exactly one fixed spot that will never need another outlet, another cable length, or a different colour, you're paying for flexibility you'll never use. That's a fair trade to skip.
Who this is actually for: anyone who's rearranged furniture and inherited a cable mess, anyone renting and not keen on drilling for a permanent solution that outlives the flat, and anyone building a smart home who wants the power layer to keep up as they add devices.
Start from 399 kr, and add as you go — you're never locked into today's decision.
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