In 2013, Moduel invented something that had never existed before.

A 16A, 250V electrical connector — fully certified, with earth and protective shutter — small enough to fit in the palm of your hand.

Not a smart plug that sits on top of your existing outlet.
Not a power strip with slightly better design.
Something fundamentally different: a miniature connector that lets you build your own power system — cord by cord, module by module — without an electrician, without tools, without compromise.

We spent 8 years protecting it: 12 granted patents across 7 countries. 10 design registrations. Full IP coverage from Sweden to the US, Japan, Korea, China and across the EU.

Then IKEA came calling.

For 2.5 years, our modular power strips and connector system was sold under IKEA's brand (ÅSKVÄDER). No marketing. No shelf placement strategy. No awareness campaign.

The result? Millions of products sold. 100,000+ households. Across the Nordics alone.

That's not luck. That's product-market fit.

Now we're bringing Moduel to the world under our own brand — with Matter connectivity, energy monitoring, smart home integration, and a direct-to-consumer model across Europe.

We're looking for partners who want to be part of what comes next.

If that's you, let's talk.